An ongoing trend in the advertising industry is the use of performance history, as analysed by machine-learning platforms, to predict and advise on the content of advertising materials (Colaner, 2019). As early as 2015 PepsiCo was utilising CreativeX, a data-backed program used to “detect, in real-time, when assets meet standards of excellence” (PepsiCo Labs, 2021).Continue reading “Digitalisation and Algorithms in Budweiser Advertising”
Author Archives: Rory Coleman
Globalisation in Budweiser Advertising
In 2015, China overtook the US as the world’s largest beer economy (Colen and Swinnen, 2015) and in 2022, China produced nearly twice as much beer as the USA (Meier, 2023). While the population of China is expected to decline, the nation maintains its status as second most populous in the world (Gorvett, 2023) andContinue reading “Globalisation in Budweiser Advertising”
Media Convergence in Budweiser Advertising
Budweiser came under fire in the spring of 2023 when the brand partnered with influencer Dylan Mulvaney on the star’s TikTok account. Mulvaney received cans of Bud Light with her face on them to commemorate March Madness, the American collegiate basketball tournament, and to celebrate her one year anniversary “of womanhood” (Stewart, 2023). The TiktokContinue reading “Media Convergence in Budweiser Advertising”
History of Budweiser Super Bowl Advertising
For decades the Super Bowl has been the largest single night of advertising for brands across the United States. With over 100 million viewers annually, it is no surprise that the ads have become a mainstay of the event. A well-made Super Bowl ad can make a massive difference for a brand’s identity and bottomContinue reading “History of Budweiser Super Bowl Advertising”
The Grand Finale! “Acadian to Cajun: Formation of a Cultural Identity out of Diaspora in Southern Louisiana” a thesis by yours truly
This essay served as the culmination of four years of undergraduate studies in History at Elon University. A massive thank you to everyone who helped me get to this point! It’s a big read, so strap in ladies & gents. Acadian to Cajun: Formation of a Cultural Identity out of Diaspora in Southern Louisiana RoryContinue reading “The Grand Finale! “Acadian to Cajun: Formation of a Cultural Identity out of Diaspora in Southern Louisiana” a thesis by yours truly”
Op-Ed: Don’t Be On The Wrong Side Of History
While cities like New Orleans, Baltimore, and Memphis have made the distinct and meaningful decision to remove Confederate monuments, more than 700 of these monuments still stand. As the future of our nation unfolds each day we must ask ourselves, are the Southern states of America willing to be on the wrong side of historyContinue reading “Op-Ed: Don’t Be On The Wrong Side Of History”
Book Review: The Gods of Indian Country by Jennifer Graber
A detailed description of a Kiowa Sun Dance ceremony from 1873 introduces the scene, as Graber jumps right into a comprehensive and impactful study of the relationship between Native Americans and Christian missionaries throughout the 19th century, in her 2018 book The Gods of Indian Country. This recent analysis of how Kiowa people responded toContinue reading “Book Review: The Gods of Indian Country by Jennifer Graber”
NAICU Research Report & Recommendations
Full research report and recommendations for the NAICU, as coursework for Strategic Research Methods, for our actual client the National Association of Independent Colleges and Universities
Product/Trend Analysis: Tide Pods
In 2012, P&G released their new product, Tide Pods, meant to make doing laundry easier. Following the launch of the product, poison control saw an increase in calls of children eating these Pods. Despite the fact that it is detergent, Pods inevitably look like candy. The Pods themselves appear alluring, and their colors and shapeContinue reading “Product/Trend Analysis: Tide Pods”
Revisionist History: The Legacy of Herbert Hoover
Has Herbert Hoover been judged too harshly for his response to the aftermath of the 1929 crash and the subsequent onset of economic depression? Written for MO3422: The United States in Depression and War, 1929-1945, at the University of St Andrews President Herbert Hoover is one of the most infamous American leaders in the nation’sContinue reading “Revisionist History: The Legacy of Herbert Hoover”
Rory Coleman 